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Research papers

Amoco (U.K.'s) use of the R.B.L.

This paper is concerned with the R.B.L.-Forecast Motorists Diary Panel and sets out to illustrate how Amoco, a relative newcomer to the U.K. petrol market, has made effective use of the panel data in its development programme. The first part of the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Maureen Johnson, Robin Cornell
June 15, 1982
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Citation

Johnson and Cornell (1982a, June 15). Amoco (U.K.'s) use of the R.B.L.. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/amoco-u-k-s-use-of-the-r-b-l-